Want the sales of your product/service to radically increase? Going viral on social media with new marketing trends is a sure-fire way of making that happen. Social media currently has about 33 million active users in Nigeria. In the last few years, it has rapidly been taking the place of traditional media in marketing.
Social media marketing is convenient, cheap and fast. Social media marketing can be measured (you can keep track of how many people are engaging with your product or service and use that insight to optimize your marketing strategy), gives room for editing or changing content when posted, allows for immediate feedback from customers through comments and replies and helps businesses focus on their immediate target market with targeting features such as age, gender, income etc. unlike traditional marketing that is costly, takes a lot of time, has no way of being measured, cannot be revised once published, is a one-way traffic and doesn’t allow businesses to specifically reach their target market.
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It takes more than just being active on social media, however, to get high turnovers. You need to learn how to go viral on social media with new marketing trends. That is how you exponentially increase your product sales and brand awareness.
Brands like Access bank, 234Next, Beat 99.9FM, MTN and a few others are taking advantage of the way consumer behavior is quickly changing (more and more customers have become more active on social media) to promote their brand and offering and significantly grow their market share.
These are a few tips that will help you go viral on social media with new marketing trends:
1. Know Your Audience
Not everyone needs or wants everything being sold in the market. A young single guy has no need for baby diapers or baby food. A person earning 50,000 Naira a month will not be in the market for a Lamborghini. Any brand marketing these products to the two demographics mentioned above will have little or no sale. You need to know the specific group of people who have a high demand for your product or service. Luckily, they are several ways of getting to know your target audience on social media.
You can gather demographic data about your audience. This can be gotten through twitter analytics, your company’s LinkedIn page Analytics tab, Facebook’s audience insights tool etc.
You can also find out which social network your target audience prefer. Keyhole.co is a site that helps brands analyze trending hashtags and track popular campaigns related to their product. You can tell on which social network most of your target audience are. You’ll know by how much they engage and interact with the hashtags and campaigns.
2. Put Out Relatable, Hilarious And Trending Content
Once you’ve gotten your target audience, you should post content consistently. Although posting content shows your followers online that you are active, it is not enough to make you go viral. You have to post relevant, relatable and insightful content that adds value to your audience and shows them that you understand their needs. For example, this tweet about copy writing tips garnered a lot of retweets, likes and replies because people found it helpful.
Posting hilarious pictures, videos and memes that promote your product or service can really make your contents blow up because those kinds of tweets are memorable and can persuade potential customers to give your product a chance. In the social media space, new things trend often. Being able to jump on those trends using them to market your products can increase your brand awareness. Access bank for instance has done this many times, taking advantage of football trends to promote their services; often in a humorous way.
Another way is by giving your followers an opportunity to talk about a common topic in your industry by asking questions and setting up polls. People will quickly jump at the opportunity to give their two cents about an issue.
Make sure your posts are always short and concise. The attention span of social media users has dropped significantly in the last few years so if your content is long winded, you might lose attention even if your content is top-notch.
3. Partnering With Influencers
“Influencer” used to be a term that was exclusive to celebrities but recently, ordinary people have risen to that status by building a very large following on social media. These followers are often very loyal to these influencers and are likely to purchase a product if recommended by them. This is perfect for brands who need to reach a wide audience but do not have the budget for a big Ad agency.
Leveraging on the reach of a social media influencer, you will be able to increase your brand awareness, access your target audience faster and with ease, boost your credibility and increase your conversion and search engine ranking.
Do your research and ensure that the influencer you want to work with has a following that connects to your brand.
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OG Capital is a micro business development company that provides business plan frameworks for micro-businesses in the key industries that they operate. We rely on thoroughly researched data which provides insight to local business processes and reduce business risks. You can think of us as the doctors for your business,
If you have no idea how to run a business or you need some insight on an aspect of your business or you are venturing into a new market or you just want a well detailed business plan, OG Capital can equip you with the knowledge you need to not only successfully and effectively operate your business but also scale the business and expand.
My name is Emmanuel Ejiga. Content lead of OG Capital
I am a writer. Technical writer, song writer, and sometimes fictional writer.