Social media has become the most influential platform for businesses to advertise and sell their products and services. Social media has really enhanced marketing because you can reach so many people within a few seconds of just advertising your business. This is also very cost effective and you get to reach people that you, otherwise, would be unable to reach. According to Statista, approximately 28 million Nigerians aged 16 – 64 used social media in 2020. The simple fact is, your business needs a social media presence but the question is, between Twitter, Facebook or Instagram: Where should you launch your business profile?
Facebook, Instagram and Twitter are among the top 5 social media platforms for marketing and selling your business in 2021. The thing is, certain businesses will do better on Instagram than on Twitter and vice versa. This is why when you are about to start your marketing campaign, the first thing you have to consider is using the right social media between Facebook, Twitter and Instagram. The reason is, while these three social media platforms give businesses great opportunities to connect with customers and increase brand awareness, they can be very different when it comes to their purpose.
Twitter is a social networking and microblogging site where you can interact with people and send out short posts called tweets. It has about 100 million active users daily with up to 500 million tweets sent on a daily basis.
Purpose Of Twitter
The basic purpose of Twitter is to allow people share their thoughts with audiences and connect with each other. It allows users get news and events as they occur and stay abreast with the latest trends. Twitter has become very popular with academics and students, politicians, celebrities, comedians and the general public.
Twitter is dominated by smartphone users who are not too interested in reading long content items on their screen.
Businesses On Twitter
Twitter shows more current events and trends than Facebook and Instagram so if you are a blogger, journalist or have a news outlet, you can drive traffic to their sites from Twitter.
You can post links to the blogs, articles and news on your site.
Twitter is a place where people share ideas so they are a lot of intellectuals on Twitter so if you are an expert in any field, Twitter is the best place to put out your content. Fintech companies also have the most engagement on Twitter. For instance Paystack got acquired on Twitter and finally, businesses that offer products can be on Twitter too.
Instagram is a free social media platform for sharing photos and videos. Since its launch, Instagram has become a popular way to connect with brands, celebrities, thought leaders, friends, family, and more. One could argue that Instagram is a social media network like no other. Instead of words, the platform is built almost entirely around sharing images and videos.
Purpose Of Instagram
Instagram is an entirely visual platform. Unlike Facebook, which relies on both text and pictures, or Twitter, which relies on text alone, Instagram’s sole purpose is to enable users to share images or videos with their audience.
Businesses On Instagram
Because of the visual nature of Instagram, brands with products and services that have visual appeal should market their businesses on the platform. Fashion designers, wedding planners, barbers, artists and painters, the hospitality and tourism industries can market themselves on Instagram. Individuals, also, who make visual content like comedians, music artists etc will gain a higher customer base on Instagram.
Facebook is a social networking site that makes it easy for you to connect and share with family and friends online. It has the highest number of users of the three in Nigeria. According to Napoleon cats People aged 25 to 34 are the largest user group in Nigeria.
Purpose Of Facebook
Personal engagement in an online space is the core purpose of Facebook. It serves to allow individual users to connect with friends in a simple, shorthanded manner, sharing thoughts, news and multimedia content with them.
Businesses On Facebook
Because of the picture and text feature of Facebook, you can market many different things on Facebook. Facebook has a business page feature that places different types of businesses into six categories.
a. Local Business or Place:
This Page type is for bricks-and-mortar businesses. Choose this type only if you truly have a local, open-to-the-public type of business. When you choose this category, a Facebook Place is automatically created for you, as well where people can check in.
b. Company, Organization, or Institution:
This Page type is for a company that isn’t necessarily open to the public the way a local business would be. Many of the categories in this drop-down menu are the same as those for the Local Business or Place type, but the resulting Info Page won’t have the same detailed interface to fill in for prices, parking, and so on.
c. Brand or Product:
If you sell an actual physical product, this is the Page type to consider. Facebook offers many categories: cars, clothing, computers, pet supplies, and a generic product/service category.
d. Artist, Band or Public Figure:
Obviously, if you’re a band or artist, this type is the one to choose, but this Page type also covers politicians, business people, chefs, dancers, and actors. You may think that the actor category would be in Entertainment, but it isn’t! It’s here, under the Artist, Band or Public Figure.
If you have a TV show or a magazine, or are creating a Page just for your music CD, select this Page type. There are close to 30 different categories listed here.
f. Cause or Community:
This is mainly for Non-profit organizations and other organizations that have social causes.
Are there any businesses I failed to mention? Please share in the comments and let us help people grow their businesses on the right social media platform.
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My name is Emmanuel Ejiga. Content lead of OG Capital
I am a writer. Technical writer, song writer, and sometimes fictional writer.