Very valuable and high quality content can help Nigerian businesses establish authority.
Why is establishing brand authority important? You may ask. It is very important because:
- It puts your business at the top of your industry and increases trust in your brand. Authority shows that you are the go-to expert in your industry. People will be comfortable and confident to invest in and buy from you.
- This keeps you ahead of the competition at all times. Customers will always prefer your brand. This is because someone who is about to part with his money wants to know that it was worth it.
- Your sales conversion and revenue rises exponentially and causes customers to come to you instead of you trying to convert them. As a result, you are in a good position to raise the price of your goods and/ or services.
- Having brand authority comes with raving fans who will enthusiastically talk about your brand and try to persuade their family and friends to patronize.
Basically, brand authority is a brand being able to influence an industry. It is the impact a business has on its customers.
A lot of businesses in Nigeria have neglected this because there isn’t adequate knowledge on how important building authority around your brand can be in the marketplace.
In this article, you will see how content can help Nigerian businesses establish authority.
Your Expertise Gets Known:
You or someone in your company may have and be able to provide insight into issues in your industry. You may have vast knowledge about your business and you may be able to solve customers’ problems and answer relevant questions they may have but your customers can only perceive this about your brand when you communicate it through your content.
When you show your expertise in your content and your content marketing campaigns, search engines like Google will rank your content at the top, media outlets will want to feature your content, other experts will want to collaborate with you and your social media following will exponentially increase. These things give people the perception that you’re worth your salt.
It Makes You Trustworthy:
Brands or businesses are considered an authority when they have shown, overtime, that they are a credible source of information.
When you consistently put out content that gives in-depth insight and provides practical solutions to consumer problems, you will be the go-to expert whenever customers and even other businesses need enlightenment. Consistent quality content equals to trust in your brand.
Research has shown that 53% of customers who have trust for a brand for a long time will purchase from them before even considering their competition.
These are just a few ways content can help Nigerian businesses establish authority. You can build and establish authority for your brand by researching to understand your customers’ or target audience needs and problems and answering them with authority contents.
Building authority content is not a one day thing, it takes time. But if you consistently churn out quality content, you’ll be regarded as an authority in your marketplace.
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My name is Emmanuel Ejiga. Content lead of OG Capital
I am a writer. Technical writer, song writer, and sometimes fictional writer.