5 High Demand Careers In Tech For Non Tech People

In the last ten years, the technology industry in Nigeria has grown exponentially. African technology companies have raised over US$1 billion in funding, an increase of 167% from 2017. Companies like Andela, Flutterwave and Kobo360 have raised over US$450 million in the last year, collectively. This, among other things, has made working in the tech space very appealing.

5 High Demand Careers In Tech For Non Tech People

As a result, even people who do not have tech skills like coding and UI/UX design, etc. now wish to be a part of this lucrative tech world. Some of these people have tried to get these skills but learning them can be daunting because it takes a lot of time and commitment and people lose momentum eventually.

The good news is, with the growth of tech companies comes the need for non-technical roles. Tech companies need people who can market their products as well as do other tasks “tech bros” cannot do themselves. Here are 5 high demand careers in tech for non tech people:

Product Marketer

This is one of the 5 high demand careers in tech for non-tech people. The job of a Product Marketer is to find strategic ways in which existing customers will adopt a company’s products and how to make it gain relevance. They create marketing campaigns that potential buyers would find relevant by studying and understanding what buyers need.

Therefore product marketers are vital when it comes to product creation. This is because their insight from market trends influences what and how a tech company creates and improves its products.

So Product Marketers work with the engineers and developers of tech companies, recommending the products to build, the features to improve on, and other important considerations.

Skills Needed:

  • Storytelling: The product marketer should be able to tell stories about a product that are heartfelt and compelling. They must use stories to make buyers feel like the product is what they need in their lives right now.
  • Understanding the product’s value, sentiments of potential buyers, and the market: The product marketer must have complete knowledge of the product, they must understand the customers’ pain points and the target market.
  • Ability to develop and execute creative campaign ideas: Product marketers, from their market research, should be able to create persuasive and relevant advertisements and campaigns that creates awareness about the product.

Content Manager

Content management involves writing and deploying blog posts and working with designers to create stories, infographics and other modes of sharing information about a product with the target audience for the purpose of marketing and advertising.

They ensure that a product’s marketing messages are deployed across various social media platforms. They are also responsible for developing campaign strategies that would help bring products to the consciousness of the audience.

Skills Needed:

  • Writing Aptitude: The internet was built to share information and its precedence as a digital communication conduit remains high despite the numerous alternatives. The ability to write well is a content manager’s greatest need.
  • Technical Know-How: In general, the more technical knowledge a web content manager can master, the better. A website’s content is written in HTML (HyperText Markup Language) and displayed using CSS (Cascading Style Sheets), so familiarity with markup and presentation makes for a better content manager. 
  • Understanding Marketing Personas: Web content managers need to understand the wants, needs, and desires of their targeted audience. This way they can create content that will resonate with them and push them further down the marketing funnel.

Finance Manager

Finance managers are relevant to tech companies as they are responsible for the analysis of sales and profit data. They handle the company’s financial transactions, give financial ethics advise to the management, and oversee income and expenses.

Also, they draft the company’s cash-flow statements, budgeting and taxation. They also find ways for the company to increase profits and minimize costs.

Skills Required:

  • Analysis: Finance managers have to be able to think logically as they have to make decisions concerning money. They are very effective when they can analyze numbers and present them in a comprehensive, understandable way.
  • Mathematical proficiency: Working with large sums of money, finance managers will need to have advanced mathematical abilities to compile and analyze data.
  • Attention to detail: Finance managers must be able to check and crosscheck their numbers as it is easy to miscalculate large numbers.

Brand Manager

Branding has to do with creating the name, symbol, or design of a company that makes the company easily identifiable. It basically involves making your company uniqueBranding is necessary because it helps a company to catch the attention of customers where there are many other similar brands. A brand manager makes first-time customers to become repeat customers and convert skeptical audience to brand evangelists.

Skills Needed:

  • Prioritize simplicity: The attention span of people has significantly dropped. So brand managers have to know how to pass their message in a very succinct way.
  • Focus on aesthetics: Just like beautiful art, a brand manager must make the brand design pleasing to the eye.
  • Combine strategy and creativity: Brand managers have to be both strategic and creative.

Customer Service

Tech companies need to be able to get feedback and know customer challenges and questions so they can be able to improve their products and solve the customers problems. This is why customer service representatives are crucial`as they help tech companies stay in touch with customer needs.

This is how businesses keep their customers happy and retain them. It also causes the companies to have a boost in revenue and it inspires customer loyalty.

Skills Needed:

  • Persuasive Speaking Skills: A customer service rep must be able to make customers feel comfortable and tell them what they need to hear to keep trusting the brand.
  • Empathy: Empathy is the ability to understand another person’s emotions and to understand their point of view. The customer service rep should be able to make customers feel valuable.

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