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Our Blog

Our blog is a rich resource library that equips you with business and financial acumen while helping your micro business grow. Come along with us as we share our experiences and insights in the industry - the highs, the lows, and everything that falls in between.

How To Find Your Target Audience In Nigeria

A business will waste years and lots of money with nothing to show for it if they (1) do not define their target audience and (2) market their product to the wrong target audience. This article will show you how … Read More

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5 Things To Ask Before Seeking For Loan In Nigeria

After you’ve come up with a brilliant business idea, done your research on the market into which you’re about to venture, and drafted the perfect business plan, you’ll need one of the most important metrics by which a company’s efficient … Read More

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Whatever Happened To Record Labels In Nigeria?

Right from the 90s, record labels like Kennis Music have been relevant to music creatives as they made the likes of Tubaba (formerly known as Tuface Idibia) famous. Many other record labels have risen up since then. These record labels … Read More

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How To Control Your Temper And Not Kill Your Annoying Colleague At Work

In Nigeria, most adults work between 8-9 hours a day, this means you spend most of your time with your colleagues and it may determine your entire emotional and mental state. Doing a task with a cheerful person makes the … Read More

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$20,000 Or A Meeting With Obi Cubana, Which Will You Go For?

Imagine for a second that someone gave you this choice: Which will you go for, $20,000 or a meeting with Obi Cubana? Some would say this kind of conversation is for people at a beer parlour but I was curious … Read More

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Which Is A Better Investment: Land Vs Cryptocurrency

In this economic melt down, it is important to invest your money in highly valuable assets. The wealthiest people on Earth invest in tangible and/or digital properties. In this article you will find out which is a better investment: Land … Read More

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How The Nigerian Government Makes Money

Generating revenue is very essential, not just in the private sector but also in the public sector. The economy of any nation survives on inflow of fiscal resources to succeed and Nigeria is not an exception. Every government depends on … Read More

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How To Avoid Debt And Live Below Your Means

Are you always living from paycheck to paycheck? Is there nothing left for savings or emergency when you make your budget? Do you have to pay back debts when you receive your salary? Are you constantly finding it hard to … Read More

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Why You Must Buy Land In 2022

People who bought land in the 90s and held it till now are definitely smiling to the bank. Land was sold then for as low as ₦50,000 and now, the least anyone will sell it for is hundreds of thousands. … Read More

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7 Things Customers Say That Almost Make You Want To Strangle Them

Customers never find it difficult to talk about how a business owners offend them. For Example “My tailor is never on time” without telling you that, they did not pay on time. Or “these small chops are small” without giving … Read More

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